Thursday, March 27, 2014


I attended an Agro-Tourism Farmers’ Market on Wednesday which was held at the Catherine Hall Stadium, in Montego Bay, St. James. The event was aimed at strengthening the links between the tourism industry and other private and public sectors and in my opinion creates a fantastic marketing opportunity for the farmers to dispose of their local produce and for tourists to see, sample and interacted with the locals.

I am advised that there are future plans for this event to be marketed as a calendar one, to be held on the last Wednesday of each month in #Montegobay, to which both #cruiseship passengers and visitors in the hotels would be encouraged to attend.

There was some guests staying at Paradise Palms Jamaica Villa and I took them over to the market where they walked around and sample some Jamaican fruits, and they also purchase gift items from the craft vendors.

I was very impressed with the day’s activities, especially the venue chosen.
I liked that the booths were properly laid out and the farmers have come out in their numbers, and I was very impressed with the quantity and the quality of the produce that is on sale. And guess who was there as the MC? ... Barry G

I am advised that similar Agro-Tourism Farmers’ Markets will to be held in other resort areas such as #Negril and #Ocho Rios. 
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